What Porsche’s New Electric Dream Means For The Future Of Automotive Design

Porsche Taycan

Sleek and with a roaring purr that makes it stand out from the competition, the Porsche Taycan is the first truly luxury electric car on the market today. Developed in the same tradition as every other Porsche model, no corners were cut in production. A sleek profile, high-performance parts, top-of-the-line electronics and performance, and customer interiors come standard with any Porsche.

The Taycan starts at $150,000 for the lower models and the sky is the limit in terms of upgrades and modifications. Each car is custom-made for the needs of the client, ensuring that each car is truly a work of art. Even the base model is loaded with extra features like full technological integration, top of the line safety features, driver assist, and an engine that emits the standard Porsche purr that car enthusiasts love.

Implications Of New Benchmarks

The Porsche Logo Has Long Symbolized Peak PerformanceWhile the car initially boasted a 0 to 60 in 2.6 seconds time, under testing is performed at a much higher level, beating even the S Class Tesla, the top-of-the-line electric car of the moment. Additionally speeds under testing conditions exceeded 165 mph, a first for electric vehicles.

The new benchmarks issue a clear challenge to competitors; build a better car or lose the race. With other luxury car makers set to release vehicles over the next few years, the pressure is on for their fully automatic vehicles to meet or exceed the standards of their traditional vehicles. Porsche has proved you can have it all while being environmentally conscious, something that other companies have long insisted is impossible.

Ripples In The Industry

While the Taycan has already been released, the impact has been far-reaching. Within weeks of the announcement that Porsche would be entering the world of electric vehicles other luxury makers announced their own personal projects. Ferrari, BMW, Jaguar, and other luxury makers have announced or developed high-performance electric vehicles for the emerging luxury market. Aiding this is the push by many governments to stop using fossil fuels and convert the majority of their drivers to electric options.

Still, many luxury companies have been left scratching their heads at how they can top their current speeds and designs using technology that is relatively new to their respective companies. Heavy amounts of research and development investment are creating fast-paced development that wasn’t even on the radar 5 years ago.

Not Just Consumer Class Anymore

Porsche Luxury Designs Showcase Cutting Edge TechnologyThe biggest impact of the Taycan and its stunning design is the luxury class price tag and design. This is a car that is at home on the Autobahn, able to keep up with other cars in the same class, and that stops people in their tracks. It isn’t a boxy design that relies on the company name to seem cool. It isn’t a car that you buy for status or name but is mildly ashamed of. The Taycan is truly a work of art, something even the most discerning of car lovers is drawn to and can see the beauty within. It’s a car that pushes the limits in the same tradition as every other Porsche and fits with the existing line-up rather than standing out.

Up until now, electric cars have been aimed at consumers or even at the racing world. They haven’t been aimed at collectors, people who want a true luxury experience. The idea has been that electric cars are too clunky, aren’t polished enough, can’t hit the right speeds or provide the same smooth ride. The Taycan proves that wrong and delivers everything you expect from a luxury car brand, issuing a clear challenge to all the other brands to keep up with the times.